THE CHALLENGE 

Celebrity gardener Adam Frost required a brand for a new range of  high quality garden products designed and endorsed by himself.  

THE SOLUTION 

Taking inspiration from Adam’s love of all things Japanese – a ‘Mon’ emblem used to decorate and identify an individual or family in Japanese culture – was created for the brand. Elements within the Mon symbolise Adam’s love of flowers and garden design/structures. For the packaging graphic Japanese floral water colour patterns were used in a strong block.  This route was not taken forward unfortunately as it was a stronger piece of work with more personality and meaning.  

Concept example, route not progressed by client.