THE CHALLENGE 

Whilst online shopping is increasing, printed catalogues are still key within the garden living category. However, Wyvale’s 2018 catalogue had not been well-received, due to confusing product categories and poor photography. The task was to create an inspiring and on-trend catalogue to compete with the garden centre’s competitors.

THE SOLUTION 

To create the ultimate outdoor living experience, with garden furniture as the lead but linking in the importance of BBQ, garden decor and lighting categories. Exploring the customer journey led to the discovery they shopped by material so this how the brochure was categorised. This also allowed the development of 3 trends: Coastal for Rattan, Natural for wood and Tuscan for metal furniture. 30 trend led lifestyle photographic shots we’re created on several location shoots.  This was also carried through to online social media posts, videos and in-store displays.