THE CHALLENGE 

Thomas Sanderson, manufacturers of premium shutters, blinds and curtains required a re-brand that worked for their target market and positioned them above their sister brand Hillarys.

THE SOLUTION 

The logo: Being experts in light control a light fractal device was chosen as the brand mark with TS at it’s centre. The fractal also symbolised Thomas Sanderson’s precision craftsmanship - all blinds and curtains are custom-made to fit any room.      

Product photography: To bring the new brand positioning of ‘The beauty of bespoke’ to life a large suite of roomset photography was created. These large scale roomsets were created using opulent and interesting window spaces to demonstrate that Thomas Sanderson can fit to any size and shape. They were shot in a high-end, editorial style to appeal to the target market.

Brand book: A detailed set of guidelines were created for all comms.